What makes us trust others?
I explored this question with a trusted colleague, Sudeep Chhabra, a leadership development expert with over 26 years of experience, based in India. We framed the conversation around the Trust Equation developed by Maister, D. H., Green, C. H., & Galford, R. M.*
In the version of the model that I use in my work, there are four key components of trust:
- Credibility (truthfulness and credentials: I trust what they say about…)
- Reliability (dependability and predictability: I trust them to…)
- Connection (discretion, empathy, and risk-taking: I trust them with…)
- Self-orientation (motives, attention: I trust that they care about…; self-orientation is negatively related to trust – less of it means more trust)
The model is universal, but cultural differences play out in two ways:
- The importance of each component
- The behaviours that signal trustworthiness in each of them
If you want to see specific examples and learn how to adapt your behaviour to build trust with colleagues from relationship-based cultures like India, listen to our conversation on Spotify, Apple Podcast or YouTube.
Invitation for you
What about you? What makes you trust others? I invite you to reflect on the following questions:
- How important is each component of the Trust Equation in your professional collaborations? Are they all equally essential, or are some more significant than others? Why?
- Credibility: What makes you trust what someone says?
- Reliability: What behaviours make someone seem reliable to you?
- Connection: What makes you trust someone with something? What makes you feel connected to someone?
- Self-orientation: What makes you trust that someone cares? What makes someone seem as though they care about your interests?
* Trust Equation adapted from Maister, D. H., Green, C. H., & Galford, R. M. (2000). The Trusted Advisor. Free Press. In the original version of the model, “Connection” is called “Intimacy.”


