DEI as a part of organizational strategy
The news
Headlines highlight companies like Meta and Walmart pulling back or dismantling their DEI programs. This kind of news spread fast — news about the companies that reaffirm their commitment like Apple and Costco not so much. Here is a list with other examples.
DEI is not dead and not all US companies are dropping their DEI policies and programs. In fact, far from it. The recent results from a survey of 1,000 US companies with DEI programs in 2024, show that in 2025 65% of companies are maintaining their DEI budgets and activities, and 22% are increasing them. Unfortunately, this key information is difficult to find even in the research summary itself. It is certainly not as attention-grabbing as the headline: 1 in 8 Companies Are Scaling Back DEI Commitments in 2025, Many Cite Political Climate – see it yourself.
The core of DEI
Diversity, Equity, and Inclusion (DEI) work is here to stay because it’s essentially about fairness – creating workplaces that work for everyone. This means building healthier workplace systems — policies, processes, practices, and norms — for the benefit of all. Including the business itself.
See what the Costco Board of Directors had to say when they unanimously recommended voting against the anti-DEI proposal. 98% of Costco shareholders followed this recommendation.
- Combined with our obedience to the law, service to our employees, members and suppliers has rewarded our shareholders. This is our code of ethics. Our focus on diversity, equity and inclusion is not, however, only for the sake of improved financial performance but to enhance our culture and the well-being of people whose lives we influence.
Organizational strategy
For the DEI to be effective it needs to be rooted in or form a part of organizational strategy. Fragmented programs or “quick fixes” fail to create real change and often result in backlash. Moving away from rushing to visible and often superficial action is the first shift in thinking that needs to happen to make progress.
What works? Unlike one-off or superficial efforts, strategic DEI initiatives are well-integrated, connected to the overall business strategy, based on data, and designed to address specific organizational needs and challenges. They drive real results and meaningful change. It is not an accident that the first benchmark in global DEI standards for organizations is about strategy. A best practice is DEI strategy is an integral part of the overall organizational strategy and is reflected in vision, values, policies, and practices.
If you haven’t done it, there is no better time than NOW to make sure your approach to DEI is strategic. Regardless of news headlines, DEI work is not going anywhere – we all deserve a healthy and fair workplace where we can perform our best.